The Toys That Made Us
On Netflix
The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
Episodes
E1 Star WarsA small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
E2 BarbieInspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.
E3 He-ManCreators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.
E4 G.I. JoeCredited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.
